Clarity Over Complexity
We take the complicated and make it manageable.
Built from experience.
Built with care.
A letter from the founder
I've spent over 20 years in risk management, cybersecurity, and IT risk, working across financial institutions and technology companies, helping organizations prepare for the unexpected and safeguard what matters most with precision and care.
But it was a quote from Arthur Brooks that shifted everything for me: “You are the founder of your life.” As women, we are incredible entrepreneurs when it comes to the enterprise of life. My life (and yours) is our ultimate venture. We are each the founder, owner and CEO of our own existence.
Yet as I poured myself into what matters most — family, friends, health — the day-to-day logistics of life itself started to feel overwhelming. Bills, accounts, documents, decisions — staying on top of it all is a monumental task. Building a company takes immense structure and discipline. Leading a life is no different.
That's why I built PharosLife. To provide that structure. To be the scaffolding and support system for the enterprise of you. So you can focus on the purpose, not the paperwork.
As part of the sandwich generation myself, balancing kids, aging parents, and the challenges of startup life, I understand that weight firsthand. When loss touched my own world, I saw how unprepared we really are. I watched capable, thoughtful people feel lost because no one had built a system for navigating life's most important moments.
PharosLife exists to change that. To bring clarity and quiet structure, whether you're planning ahead or in the middle of major change, so you don't have to carry it alone.
I'm also an MBA graduate from UC Berkeley Haas, and above all, a daughter, sister, wife, mom, and someone who believes we can do better for the people we love.
If you're here because you're planning ahead, I'm glad you're here. If you're here because you're in the middle of it right now, I see you. Either way, you're not alone anymore.
Welcome to PharosLife — here to support the enterprise of you.
Laura, Founder, PharosLife
What we stand for
Your Information Is Sacred
It belongs to your family. Never sold, never used for advertising.
Meet People Where They Are
Whatever you add first is already more than you had yesterday.
Answerable to People, Not Institutions
You’re the customer here, never the product.
Built for Every Stage
The same plan should serve all of it, not sit unopened until the worst day.
Steady and Practical
The calm, competent guide that shows up when things are hard.
Preparation Is an Act of Love
One of the most practical kindnesses you can do for the people you love.
Why we built this
Every family holds critical information, scattered across drawers, inboxes, and individual memories. It works, quietly, until someone else needs it: in a transition, an emergency, or a loss. By then, it's too late to build the system that would have helped.
Why this matters now
- ~3M
- U.S. families navigate the death of a loved one each year
- 59
- average age of a widow
- ~25%
- of U.S. adults are part of the sandwich generation
- Billions
- in employer life insurance benefits go unclaimed every year
You're not alone in this.
Join the early access list and be among the first to try PharosLife.